Using Digital Media to Promote the Dissemination of News
One of the key aspects of an online news site is its ability to create an interactive environment. A Dutch survey in 1999 found that 69% of online journalists agreed that they need a strong relationship with their audiences to produce quality content. But if these sites are lacking in interactive options, they still offer an exceptional service to their constituency.
How to use the online news?
However, there are two major challenges to using digital media to promote the dissemination of news. First, the information presented on the island now is often biased. This bias affects both the source of the information and the consumer’s understanding of it. Moreover, many sources of information are paid. This means that the quality of news may be compromised.
In addition, online news cannot be completely finished. Its message lies not in individual stories but in its overall “look and feel.” The news needs to be presented in a way that is both interesting and accessible to the reader. For this, the website must be designed in such a way that entices the reader to want to read the news.
The use of online media for news is a growing trend. More consumers are willing to pay for online news. And this trend will likely continue. The Pew Research Center has compiled a list of the 50 most-used news websites.